Artificial Intelligence (AI) Use Policies and Disclosures in Florida

2. Florida Legal Context

While Florida does not yet have AI-specific laws, businesses must comply with existing legal frameworks when using AI:

• Florida Deceptive and Unfair Trade Practices Act (FDUTPA, Ch. 501, Fla. Stat.) – prohibits misleading consumers, including undisclosed use of AI in ads or services.
• Florida Information Protection Act (FIPA, §501.171) – requires businesses to secure personal data used by AI tools.
• Employment Laws – AI used in hiring must comply with anti-discrimination rules under Title VII of the Civil Rights Act and the Florida Civil Rights Act.
• Federal Trade Commission (FTC) – has issued guidance warning businesses against false claims about AI use or benefits.
• Intellectual Property – copyright and trademark laws apply when AI generates or uses protected content.

3. Real-World Application

Examples of AI policies and disclosures in Florida businesses:

• A Tampa marketing firm discloses that it uses AI to draft ad copy but reviews all content with human oversight.
• A Miami e-commerce store adds a disclaimer on its chatbot stating: “This response is AI-generated and may be reviewed by a live representative.”
• An Orlando staffing company creates an AI hiring policy to ensure compliance with anti-bias laws and documents oversight procedures.

4. Why It Matters for Business Owners

AI offers efficiency but creates new liability risks if not disclosed or managed properly.

Why it matters:

• Transparency: Customers want to know when they’re interacting with AI.
• Legal compliance: Avoids claims of false advertising, discrimination, or privacy violations.
• Risk management: Written policies guide employees on responsible AI use.
• Reputation: Businesses seen as “hiding AI use” risk consumer backlash.

Common mistakes in Florida businesses using AI:

• Not disclosing AI use in customer-facing platforms (chatbots, email, or marketing).
• Relying solely on AI outputs without human oversight.
• Allowing employees to use AI tools without clear data privacy safeguards.
• Overstating AI capabilities in advertising—leading to FTC enforcement.

5. Real-World Florida Examples

• A Sarasota online retailer avoided FDUTPA complaints by adding clear AI disclaimers in its chatbot interactions.
• A Jacksonville law firm disciplined an employee who used AI tools without client consent, after creating a firm-wide AI use policy.
• A Fort Lauderdale tech startup secured investor confidence by publishing a transparent AI policy detailing its safeguards and oversight.

6. How Our Law Firm Can Help

At Black Rock Trial Lawyers, we help Florida businesses adopt AI responsibly and legally. Our services include:

• Drafting AI Use Policies for employees, contractors, and vendors
• Creating consumer-facing AI disclosures to comply with FDUTPA and FTC rules
• Reviewing AI use in hiring, advertising, and customer service for compliance with discrimination and consumer protection laws
• Advising on data privacy and intellectual property issues tied to AI tools
• Training management and staff on best practices for safe and compliant AI use
• Defending businesses in disputes or regulatory actions involving AI practices

We make sure AI works for your business—without creating legal exposure.

7. FAQs (Frequently Asked Questions)

Q: Is it legally required to disclose AI use in Florida?
A: While not yet mandatory by statute, FTC and FDUTPA laws require truthful, non-misleading disclosures. Best practice is to disclose AI use in customer-facing tools.

Q: Do I need an internal AI use policy for employees?
A: Yes. It helps control how employees use AI, protects confidential data, and ensures compliance with anti-discrimination and consumer laws.

Q: Can AI be used in hiring decisions in Florida?
A: Yes, but employers must ensure it does not result in discrimination under federal or state civil rights laws.

Q: What happens if my AI tool makes a mistake?
A: Your business—not the AI vendor—is usually liable. Policies and disclaimers can help reduce risk.

Q: Why should a lawyer draft AI policies and disclosures?
A: Lawyers ensure your documents comply with Florida and federal laws, protect customer trust, and reduce liability if regulators or customers challenge your AI use.

8. How to Retain Our Law Firm

We offer multiple access points tailored to your needs:

• Flat-Fee Retainers: Set pricing based on project scope (quoted after your consultation)
• 1-Hour Strategy Consultations: A high-impact session to assess your issues, answer questions, and develop a legal roadmap. Pricing starts at $500.00.
• 3-Hour Master Strategy Sessions: A deep dive analysis with detailed, actionable solutions tailored to your business challenges
• Flagship Product: BELAW – Business + Entrepreneurship Law Advisor Program (Read below)

All services are available in-person, by phone, or virtually.

9. Flagship Product: BELAW – Business + Entrepreneurship Law Advisor Program

Our flagship service is the BELAW Membership – Business & Entrepreneurship Law Advisor Program. This is an exclusive, members-only, 12-month ON-DEMAND legal and business support program at a predictable flat monthly fee, tailored to each business client—regardless of company size.

BELAW is open to business owners, entrepreneurs, for-profit companies, non-profits, and foreign investors. Our members range from startups and nonprofits to established businesses.

At the core of BELAW is our P.O.N.C.E. methodology, developed by Attorney Gil Sanchez, to help businesses not just stay protected—but grow strategically.

What you get with BELAW:

• On demand strategic legal consultations with Attorney Gil Sanchez
• Document review and compliance audits
• Guidance on contracts, leasing, employment, and liability
• Drafting Collection Notices, Cease & Desist Letters and Confidentiality Agreements
• Proactive legal support to mitigate lawsuits and reduce risk exposure
• Strategic input on revenue-generating decisions like expansion, licensing, and joint ventures
• Entrepreneur coaching and a growing library of business education resources
• Litigation retainer and hourly rate discounts

We’re available when you need us—on demand, without hourly billing.

We make it easy to get started:

• Call or text us at (813) 254-1777
• Or fill out the secure contact form below

A member of our team will respond promptly to schedule your consultation.

10. How to Contact Our Law Firm to Retain

We make it easy for you to retain us:

• Call or text: (813) 254-1777
• Email: info@blackrocklaw.com
• Or submit your request using the form below

Our team will promptly follow up to confirm availability and next steps.

11. Who You Are Hiring

When you hire our firm, you’re not just hiring a lawyer — you’re securing the insight, grit, and expertise of Attorney Gil Sanchez.

A proud double Gator, Gil earned both his undergraduate and law degrees from the University of Florida — one of the top public universities in the country. Since 2004, he has built a reputation as a formidable business and trial attorney, successfully trying cases before juries in both Florida state and federal courts.

Gil’s legal practice is deeply informed by real-life experience. He launched his first business at age 13 and has continued to build, lead, and advise companies ever since. He’s a licensed business broker (since 2007), an adjunct professor of entrepreneurship at St. Petersburg College, and a trusted advisor to entrepreneurs, professionals, and business owners across Florida.

He’s also an inventor, author, and public speaker — holding a U.S. utility patent and federal trademark. His invention was featured in TIME Magazine’s Best Inventions of 2023, and his legal insights have appeared on CNN, ABC’s 20/20, and other national platforms. Raised by Colombian parents in West Virginia and fluent in Spanish, Gil brings cultural fluency, resilience, and a fighter’s mindset to every client matter.

Above all, Gil is a devoted family man — happily married and the proud father of three beautiful children. His commitment to family shapes the way he practices law: with empathy, integrity, and a relentless drive to protect what matters most.

At Black Rock Trial Lawyers, you’re not just getting a legal technician — you’re hiring a battle-tested strategist who understands both the courtroom and the real world. That’s who’s fighting for you.

12. The Law Firm’s Geographical Reach

We proudly represent businesses across all counties in Florida. With the power of virtual consultations, online filings, and remote court access, we can support your legal needs anywhere in Florida—without compromising service quality.

Our main office is in South Tampa, Florida, with a satellite office in South Florida – Miramar, Florida.

From Miami to Jacksonville, Pensacola to Key West—Black Rock Trial Lawyers is here to help Florida businesses thrive.

13. Disclaimer

The information provided on this website is for general informational purposes only and is not intended to be, nor should it be construed as, legal advice. Every individual and business matter involves unique facts and circumstances that must be carefully evaluated. Additionally, Florida laws, including statutes and case law, are subject to frequent changes, and the information presented here may not reflect the most current legal developments. For a formal legal opinion or advice specific to your situation, you must consult directly with an attorney at our firm. No attorney-client relationship is formed by viewing this site or by contacting our office through this website.